Volvo XC90 Virtual Sell-Out
‘A Swedish moment’ – how we helped sell 1,927 cars in under 47 hours.
We were behind the integrated campaign that launched the all-new Volvo XC90. A key moment of the campaign was the Paris Motor Show. Volvo Cars had boldly decided to take just one car – the all-new XC90. We helped them bring five more – in virtual reality.
As word spread, the queues for ‘A Swedish Moment’ began to stretch for hours. The experience took people on a sensory journey inside the all-new XC90, set against the tranquillity of a stunning Swedish landscape.
Not only was It a key component of the Volvo XC90 Virtual Sell-Out campaign in 2014, it continues to be used around the world today:
- VIP introduction event in Stockholm
- Paris Motor Show
- Geneva Motor Show
- Los Angeles Motor Show
- Guangzhou Motor Show
- Detroit Motor Show
- Shanghai Motor Show
- All 11 Volvo Ocean Race port events
- Numerous local market VIP launch events
For: Volvo Cars
Date: Introduced August 2014 (still touring the world)
Type: Bespoke Oculus Rift VR Experience & Hardware System
Awards: Epica, Echo, Danish Digital Award, Creative Circle, 100-Wattaren, Danish Internet Award, Guldnyckeln
Platform: Oculus Rift DK2