OnePlus 3 VR Launch
Deep in outer space, we built an entire spaceship in VR – and then transported people into it. Once on board people experienced hundreds of gravity-defying moments taking place all around them. The new OnePlus 3 Smartphone was revealed, and people were given the chance to buy it directly in VR.
Over 20 000 smartphones sold directly in VR in the first 12 hours, contributing to demand overtaking supply across Europe.
Simply put, we successfully created the world’s first V-Commerce product launch.
Date: June 2016
Type: Cardboard Campaign