OnePlus 3 VR Launch

Deep in outer space, we built an entire spaceship in VR – and then transported people into it. Once on board people experienced hundreds of gravity-defying moments taking place all around them. The new OnePlus 3 Smartphone was revealed, and people were given the chance to buy it directly in VR.

The result: 
Over 20 000 smartphones sold directly in VR in the first 12 hours, contributing to demand overtaking supply across Europe.

Simply put, we successfully created the world’s first V-Commerce product launch.

For: OnePlus

Date: June 2016

Type: Cardboard Campaign